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THOUGHT LEADERSHIP to INSPIRE & ENHANCE YOUR EXPERTISE
Themes addressed include Gen AI, Collaboration & Teamwork, Time to Value, Client Relationships, Human-centric Skills, The Power of an Image, Cyber, Sustainability, Digital Transformation, Disruption Management, Diversity, Early Warning Systems, Data & Analytics, Resiliency, Differentiation & Brand Distinction, Zero Surprises, Implementations in Bite-Sized Chunks, Analysis Paralysis, Listening, Planning for Contingency, Digital vs. Human Touch, Operating Model Transformation, Triangulation, Differentiated Storytelling, Curiosity, Motivational Intelligence, Responsiveness, Sustainable Loyalty, Embracing Intuition, Transition Leadership, Organizational Readiness, Strategic Empathy, and Critical Leadership Skills.
About the author, JOHN WESTFIELD
Based in Dallas, Texas, John is a collaborative technology services executive with 35+ years of experience driving measurable business outcomes across complex ecosystems.
John currently serves as Vice President, Digital Strategy & Innovation / Market Expansion – North America Retail, CPG & Consumer Sectors at UST, a global leader in digital technology and business transformation headquartered in Aliso Viejo, California.
As an industry-recognized leader in business and tech transformation, sourcing strategy, deal transaction/execution, accelerated business development, and post-contract value realization, John brings a unique, 360-degree perspective to tech services engagements—spanning multiple client, advisory, and service provider executive leadership roles throughout his career. This distinctive vantage point enables him to architect and execute custom sourcing solutions that are not only strategic, but operationally sound and value-focused - with minimal operational/business disruption.
John’s domain expertise spans CXO advisory, cloud enablement, Agentic AI, IOT, cyber, customer experience transformation & optimization, predictive analytics, ERP integration and customization, and digital business transformation strategy & implementation.
Industry-wise, he brings deep sector fluency in retail, consumer packaged goods, travel, transportation, hospitality, third party logistics, distribution, and aerospace/defense—having consistently delivered business transformation programs that optimize cost, enable accelerated and sustainable growth, and elevate customer experience.
John is not just a strategist—he’s a hands-on driver. Known for his energizing leadership and execution-first mindset, he inspires teams and clients alike to practically convert strategic intent into measurable operational success. With a career built at the intersection of consulting insight and operational know-how, he accelerates digital outcomes, creates sustainable business value, and strengthens stakeholder relationships at all levels within the businesses he serves.
Collaborative Technology & Sourcing Advisory Leadership | Digital Transformation Enabler | Service Excellence & Brand Distinction Evangelist | Inspirational Speaker | Author | Video Podcaster | Consultant | Master Class Instructor | Influencer | Board Leadership
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